Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. Brand value estimated at USD 100 billion [1] Weaknesses 1. The content on MBA Skool has been created for educational & academic purpose only. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. Micromax. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. Xiaomi Should Fear These 3 Chinese Competitors. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. (2016, August 15). Xiaomi competitor analysis. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. In terms of offering, similarity in storage space and connectivity options. How Chinas Smartphone Big Four Are Fighting for Global Customers. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. ET Image source: Vivo. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. 3. Impressive growth rate 3. Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. Cendrowski, S. (2017, January 24). Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. The Railroads theme has 43 constituents at this time. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. It has to be an essential part of your marketing plan. There are several brands in the market which are competing for the same set of customers. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. Xiaomi has a large fan base involving millions of people across the globe. 2. The top 10 competitors average 59.1B. Xiaomi also uses imitative type of positioning by closely imitating the products of market leaders such as Apple and Samsung. Oppo strengths. The content on MBA Skool has been created for educational & academic purpose only. 2. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. This ensures greater revenues for Xiaomi. Samsung held a 18% market share, with Apple making up the top three with 14%. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Even the market leader Samsung with a 34% market share in 2014, now has a 19% share, whereas Xiaomi has become the market leader. The company has also focused on investing in electric cars, 7. Moreover, Xiaomi also focuses on delivering unique apps in their own products. The Utilities theme has 30 constituents at this time. From start-ups to market leaders, uncover what they do andhow they do it. Share. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. Designing great products at a reasonable price. The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Lenovo 3. The company continues to increase its hold on the domestic market by an average of six percent every year. According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. Samsung market share was 23% with a negative annual growth of 1.6%. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. Offers sharpest and best display among its competitor phones, 5. Ross, J. Read More. More than 20,000 people are employed with the company, 4. This marks the first . While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. . But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. 4 ). consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. . COMPETITOR ANALYSIS. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Lava4. Motorola Moto2. Price has been a great strength for xiaomi models. Oppo 4. Gathering and utilising a large fan base. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. Have you found what you were looking for? SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. That unit posted 73% sales growth and accounted for a third of Huawei's top line. Leo Sun has no position in any stocks mentioned. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. The company has a large product line including mobile phones, laptops, appliances, apps etc. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. Many competitors in same price tag segment, 2. Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. A correlation of -1.0 means that prices move in opposite directions. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Nokia We also use third-party cookies that help us analyze and understand how you use this website. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. This is another important aspect of Xiaomi business strategy. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. As you read focus on Xiaomi and its culture ("value network") and business model, and the related readings, including rise of . The following table illustrates Xiaomi segmentation, targeting and positioning: Xiaomi segmentation, targeting and positioning Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Xiaomi is earning via its network by marketing numerous goodies. Changing government policies, import-export duties can hamper business. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. Philips 12. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. 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